Case Study: IDT Express achieves 110% AdWords traffic growth with Elevate UK

IDT Express - Customer Case Study

IDT Express, a global telecoms provider operating in over 40 countries, needed support with content marketing for its IDT Express products and later asked Elevate UK to review its Google AdWords account. The challenge was to improve performance in a highly technical wholesale voice termination and VoIP connectivity market, while increasing rankings, traffic, and conversions.

Elevate UK audited and rebuilt the AdWords account, restructuring campaigns to improve weak areas while preserving stronger ones, alongside ongoing PPC and SEO work. In just 60 days, Elevate UK helped increase AdWords traffic by 110%, PPC sign-ups by 213%, estimated ROI on AdWords sign-ups by 178%, and organic new users by 138% year on year.

IDT Express