Case Study: Foundation Scotland boosts charity grant traffic with Elevate UK

Foundation Scotland - Customer Case Study

Foundation Scotland, a leading Scottish charity, was awarded a Google AdWords Charity Grant Account in 2015 worth US$10,000 per month in free search advertising. However, due to account restrictions and an earlier setup that focused on opening a charity account, the charity was only reaching a small fraction of the traffic possible with its grant.

Elevate UK revamped the campaign strategy by improving click-through rates, adding more relevant keywords, and writing more compelling ad copy. The work delivered strong results, including a 827% increase in free traffic to the website, a 123% lift in ad CTR, a 316% improvement in search impressions, and a 17% uplift in average ad ranking.

Foundation Scotland