Case Study: Creative Cables boosts ROAS and sales with Elevate UK

Creative Cables - Customer Case Study

Creative Cables, the Italian manufacturer and global supplier of fabric cables, needed a UK digital marketing partner to provide a full-service approach to PPC and SEO. Elevate UK stepped in with Google Shopping, Google Ads, Google Merchant Center and content marketing support after an audit revealed low-maintenance campaigns with too few keywords, a poorly structured Shopping campaign, and feed issues that were hurting traffic quality.

Elevate UK rebuilt the Shopping account with separate ad groups by product, fixed Merchant Center feed problems, and launched new search campaigns built around thousands of long-tail keywords, alongside an initial SEO strategy covering link evaluation, disavow work, site structure improvements and content creation. The results were significant: sales from advertising increased 132% in 60 days, ROAS rose 76% in 60 days and 201% year on year, PPC sales climbed 404% in six months, paid traffic was up 69%, and engagement metrics improved across the board.

Creative Cables