Case Study: Clikd achieves a £1.21 CPI with Elevate UK

Clikd cuts CPI to £1.21 in 3 months with Elevate UK

Clikd, an online dating app start-up, was struggling with a high cost per install (CPI) for its Google App Campaigns. After initially working with Google's own specialists, their CPI of £4 was not competitive compared to their Facebook campaigns. They hired Elevate UK and its PPC services to help lower this cost and attempt to match Facebook's CPI of around £2.

Elevate UK implemented a solution that involved running separate campaigns to split test ideas, ad copy, and settings. This was achieved by targeting geographically different but equivalent locations across the UK to facilitate rapid testing. As a result, Elevate UK successfully reduced the CPI to £1.21, a 233% increase in performance compared to the previous Google-managed setup.

Clikd