Case Study: Busch reduces lead costs and boosts conversions with Elevate UK PPC

Busch reduces cost per lead by 83% with Elevate UK

Busch, a worldwide industrial vacuum technology company, approached Elevate UK to improve its Google Ads PPC performance. The challenge was that lead conversion costs were too high and volume was too low, making their advertising inefficient and not cost-effective.

Elevate UK implemented a tailored PPC strategy using top-of-funnel search campaigns and product-specific campaigns, managed with proprietary software to optimize traffic distribution. This solution dramatically reduced the overall cost per click by 44% and the cost per lead by 83%, while simultaneously increasing the conversion rate by 225%.

Busch