Case Study: Rodliffe Accounting reduces lead costs with Elevate Digital

Rodliffe Accounting reduces lead costs by 900% with Elevate Digital

Rodliffe Accounting, a top London-based accountancy firm, was frustrated with its website's poor performance. Despite investing in Google Ads, the site was only generating one or two leads per year. The Managing Director approached Elevate Digital because the website failed to establish trust with potential customers and focused too much on the firm's own achievements rather than client needs.

Elevate Digital completely overhauled the website's messaging to resonate with the target audience, created dedicated service pages, and implemented an instant quote calculator as a clear call-to-action. They also set up a new, optimized PPC campaign targeting high-intent keywords. The results were immediate and dramatic; the firm received its first direct booking the day the new site launched. Four weeks into the new campaign, they had received more new enquiries than in the previous four years combined, and the PPC investment now pays for itself.

Rodliffe Accounting