Case Study: Juno increases pipeline velocity and ARR with Elevate Digital

Juno boosts demo bookings 24% and cuts close time from 70 days to 7 with Elevate Digital

Elevate Digital helped Juno, an on-demand employee wellbeing platform, overcome its challenge of standing out in a crowded market. The company struggled to differentiate its innovative solution from established employee benefits platforms and needed to educate potential buyers on the new category it had created.

The solution from Elevate Digital was a multi-stage LinkedIn Ads campaign focused on content and buyer education rather than direct promotion. This included top-of-funnel value-driven content, retargeting with informational articles, and bottom-of-funnel ads featuring personal videos from the sales team. This approach, combined with an ungated mini demo, built significant trust. Elevate Digital's strategy dramatically accelerated the sales cycle, reducing the average time to close a deal from 70 days to just 7 days and increasing demo bookings by 24%.

Juno