Case Study: Flexa reduces acquisition costs with Elevate Digital

Flexa reduces acquisition costs and secures funding with Elevate Digital

Flexa, a tech start-up operating a platform connecting flexible companies with top talent, faced challenges with rising D2C candidate acquisition costs and inconsistent B2B lead generation. Their goals were to scale these efforts to increase value for employers and support a future funding round. The vendor, Elevate Digital, identified issues with generic ad content, repetitive imagery, and a confusing user journey for their key employer quiz.

Elevate Digital implemented a solution involving website optimizations and A/B tests to improve conversion rates. They introduced a post-quiz video to nurture leads and launched targeted, value-driven ads across Facebook, LinkedIn, and Google Search to generate demand. A robust retargeting strategy was also deployed for website visitors. The results were phenomenal, enabling Flexa to grow its team and successfully secure its next funding round.

Flexa