Case Study: TriCare boosts brand reach and earned media with Elevate Communication

TriCare reaches 12.6 million people with Elevate Communication

TriCare, a family-owned provider of residential aged care and retirement living, sought to raise its national profile to support its interstate expansion. The challenge was to promote its facilities and shift media perception of the aged care industry through strategic public relations, a service provided by Elevate Communication.

Elevate Communication implemented a comprehensive PR program including proactive monthly campaigns, thought leadership content, and onsite asset development. The solution secured over 112 pieces of media coverage, collectively reaching more than 12.6 million people and successfully positioning TriCare at the forefront of positive industry sentiment.

TriCare