Case Study: Battery World boosts national brand awareness with Elevate Communication

Battery World earns 250+ media placements with Elevate Communication

Battery World, Australia's largest battery retail franchise with over 110 stores, faced the dual challenge of raising national brand awareness and unifying its extensive network of over 100 franchise partners behind a single communication strategy. To address this, the company engaged the vendor Elevate Communication for public relations services.

Elevate Communication implemented a streamlined PR strategy that combined national campaigns with localized franchise activity. This approach secured over 250 pieces of media coverage with an estimated reach of over 80 million people, significantly increasing brand presence. The strategy also successfully engaged the franchise network, with partners becoming proactive in sharing local stories, fostering a unified and collaborative brand message.

Battery World