Case Study: Victorinox boosts social reach and engagement with elespacio's storytelling-led content strategy

Victorinox boosts social reach to 2m with Elespacio

Victorinox, the maker of the iconic Swiss Army Knife, faced the challenge of translating its 130 years of craftsmanship into a social media presence that would resonate with a new generation of consumers as it positioned itself as a premium lifestyle brand. The vendor, Elespacio, was brought in to transform its functional communication into a storytelling-led content strategy.

Elespacio developed a scalable framework of content pillars aligned with brand values to cohesively reach distinct customer segments. Their solution included always-on content, campaign management for key activations, and influencer partnerships. The results were significant, encompassing 18 campaigns, the creation of 40,000 assets, and achieving a social reach of 2 million.

Victorinox