Case Study: Ismax achieves stronger social engagement with Elespacio

Ismax boosts social interactions by 500% with Elespacio

The customer, Ismax, a long-standing producer of 100% recycled paper products, faced the challenge of standing out in a market saturated with green messaging. Their authentic sustainability story was being communicated quietly. The creative agency elespacio was engaged to address this through brand strategy, design, and social media services.

elespacio developed a bold new brand identity centered on raw authenticity and a witty tone of voice, turning the products into a family of cheeky characters. This was applied to new packaging and a complete overhaul of their digital presence, particularly on Instagram. The solution implemented by elespacio yielded significant results, including a 500% increase in social interactions and a peak engagement rate of 19.7%.

Ismax