Case Study: VOX builds brand trust and earns 289 media publications with Elephate's COVID-19 crisis response PR campaigns

Vox generates 289 publications with Elephate during COVID-19 crisis response campaigns

VOX, a leading manufacturer of personalized furniture in Poland, faced the challenge of maintaining brand relevance and engagement during the COVID-19 pandemic. The vendor Elephate was enlisted to develop a digital PR campaign that would sensitively address the crisis and respond to the new needs of customers.

Elephate implemented a solution centered on two comprehensive social studies that analyzed the changing moods and living situations of Poles during isolation. They promoted these reports through targeted press releases. The campaign exponentially exceeded all goals, generating 289 publications, 155 inbound links, and 139 brand mentions, with a total estimated media value of PLN 269,714. This successfully positioned VOX as a brand in touch with its community's needs.

Vox