Case Study: Triverna.pl gains 110 publications with Elephate's travel research campaign

Triverna.pl earns 110 publications in 2 weeks with Elephate

Triverna.pl, a young but growing e-commerce platform for exclusive hotels in Poland, faced the challenge of creating a promotional campaign that would appeal to two distinct target groups: tourists and hotel owners. The vendor, Elephate, was tasked with developing creative content that could be successfully promoted across both popular news portals and industry-specific media for the HoReCa sector.

Elephate implemented a solution by first identifying a content gap and then creating a comprehensive report titled "How do we travel around Poland?" based on a survey of 1.3K tourists and dozens of hoteliers. The report was enriched with storytelling and infographics and promoted at the peak of the holiday season. The results were over 110 publications, including 57 dofollow links and 60 brand mentions on major Polish portals like Onet and Forbes, as well as extensive coverage in tourism and hotel industry media.

Triverna.pl