Case Study: Nutridome achieves 618 brand mentions and 4.5M reach with Elephate's digital PR campaign

Nutridome achieves 4.5M reach with Elephate's digital PR campaign

Nutridome, a popular Polish cosmetics shop specializing in natural ingredients, partnered with the vendor Elephate to execute a digital PR campaign. The challenge was to position the Nutridome brand as open to current and socially relevant topics close to its audience, while also communicating its core values related to health and self-acceptance.

Elephate developed a comprehensive strategy centered on original research into perceptions of femininity and sisterhood in Poland. They conducted a survey, produced a detailed report with expert commentary, and promoted it through targeted media relations. This solution resulted in 618 brand publications with a total reach of nearly 4.5 million and an earned media value of approximately 635,458 PLN, significantly surpassing all of the campaign's initial goals for mentions, links, and reach.

Nutridome