Case Study: Travelodge accelerates landing page launches with Elementary Digital’s WordPress microsites

Travelodge launches self-managed WordPress landing pages in minutes with Elementary Digital

Travelodge, the UK's largest independent hotel brand, needed to empower its marketing team to quickly create and launch targeted landing pages and blog content that were separate from its complex enterprise booking system. Their challenge was to have these new pages sit seamlessly alongside their main website without customers noticing a difference. Elementary Digital was engaged to provide a solution using a WordPress microsite platform.

Elementary Digital's solution involved proxying areas of Travelodge’s main site to a number of independently managed WordPress microsites. This allowed the new pages to appear under the travelodge.co.uk domain while being hosted and managed separately. The implementation provided significant security and maintenance benefits and drastically accelerated the marketing team's time to market for new campaigns.

Travelodge