Case Study: Great North Air Ambulance boosts donations and supporter engagement with Elementary Digital

Great North Air Ambulance boosts online revenue 35% with Elementary Digital

Great North Air Ambulance, a charitable emergency service, needed a new website to drive online donations and support its lottery fundraiser. Their challenge was to create a mobile-optimized site that could integrate with their Donorflex CRM and handle complex e-commerce functions, including age verification for lottery entries. They engaged vendor Elementary Digital to achieve this.

Elementary Digital developed a donor-focused WordPress website with bespoke integrations. They connected WooCommerce and Gravity Forms to handle payments and integrated the site with Donorflex for real-time CRM syncing and LexisNexis for age verification. This solution automated processes and provided a self-service portal for supporters. The new site delivered a 35% increase in online donation revenue, a 26% rise in page views, and a 41% increase in session duration for Great North Air Ambulance.

Great North Air Ambulance