Case Study: Villa Maria College achieves 12% enrollment growth and 8% yield increase with Element451 CRM

Villa Maria College - Customer Case Study

Villa Maria College was struggling with plateaued enrollment and an admissions process run on spreadsheets—four counselors and two communications staff tracked prospects in siloed Excel files, which made consistent follow-up and funnel visibility nearly impossible. After shopping for a CRM, Villa Maria chose Element451 and its full CRM bundle (including Conversations451) to centralize data and replace manual tracking.

Element451 implemented its CRM with automated texts/emails on inquiry, robust tracking, sorting and task workflows, live chat support, and dedicated one-on-one setup help, enabling the team to follow up reliably and schedule campus visits. As a result, Villa Maria saw a 12% increase in enrollment (its largest class in three years) and about an 8% increase in yield, delivering immediate ROI for the small college.

Villa Maria College

Becky Strathearn

Director of Admissions