Case Study: Texas State Technical College achieves 33% enrollment growth with Element451

Transforming Enrollment at Texas State Technical College

Texas State Technical College (TSTC) needed a way to scale statewide student engagement without losing the personal, high-touch experience that defines its mission. As enrollment grew across 11 campuses and student demand for faster, clearer communication increased, the college looked to Element451’s AI-driven CRM and agent platform for higher education to help manage expanding caseloads, after-hours questions, and complex workflows.

Element451 helped TSTC unify communications, personalize outreach, and automate student journeys across admissions and financial aid, with deep integration into Workday and campus processes. The impact was significant: more than 31,000 AI conversations, 11,500 outside business hours, and 1,160 hours saved, alongside 33% enrollment growth over five years, 8 consecutive semesters of year-over-year growth, and strong satisfaction scores across application, digital, admissions, and advising experiences.

Texas State Technical College

Michael Bettersworth

Chief Marketing Officer