Case Study: The Leadership Consortium delivers a highly personalized participant experience with Element451

The Leadership Consortium Provides An Unmatched Developmental Experience for World-Class Businesses With Element451

The Leadership Consortium (TLC) is a leadership development accelerator founded by Frances Frei and Anne Morriss to deliver a highly personalized, professional experience for participants from organizations like Google, IBM, Sonos, and P&G. As TLC grew, its team needed a more scalable way to manage customized communications, participant onboarding, and branded program experiences beyond manual Google Sheets and mail merges.

Element451 provided TLC with an all-in-one CRM and microsite platform to centralize participant data, automate segmented email communication, and create personalized microsites for onboarding and program access. With Element451, TLC consolidated up to eight separate information sources into one system, onboarded participants faster than anticipated, and made its early-stage onboarding and external communication significantly more efficient and seamless.

The Leadership Consortium

Ali Schipani

Program Manager