Case Study: Fairleigh Dickinson University achieves streamlined lead nurturing and increased conversions with Element451

The CRM Behind an Admissions Marketing Overhaul

Fairleigh Dickinson University’s Petrocelli College of Continuing Studies had revamped its marketing but needed a CRM to manage and growing volume of leads and nurture adult‑learner prospects. To capture and convert those inquiries, FDU Petrocelli selected Element451’s admissions CRM, using the vendor’s landing pages, email marketing automation, and application builder to support its digital ad campaigns and enrollment workflow.

Element451 implemented centralized lead capture through targeted landing pages, automated personalized email workflows with dynamic content, event tracking, and a step‑based online application optimized for on‑the‑spot completion. The result: streamlined follow‑up, the ability to scale multichannel marketing and recruiting, and “an increase in leads and conversions,” plus higher conversion rates at events—outcomes FDU Petrocelli attributes to Element451.

Fairleigh Dickinson University

Lisa Braverman

Dean of FDU Petrocelli