Case Study: Southeast Missouri State University achieves a cohesive, streamlined admissions and enrollment experience with Element451

Southeast Missouri State University uses Element451 to deliver a cohesive admissions and enrollment experience to students and their families

Southeast Missouri State University needed a modern “campus CRM” to replace its legacy system and give marketing, admissions staff, and faculty a cohesive way to recruit and support prospective students and families. Seeking marketing automation, analytics, and an easier-to-brand platform, Southeast selected Element451 to deliver a unified admissions and enrollment experience for a campus that enrolls about 1,647 undergraduates each year and serves over 10,000 students overall.

Element451 implemented a single platform that spans lead generation to enrollment: progressive two‑step forms for higher conversion, conditional‑logic applications that reduced the number of application types from four to two, SnapApp for streamlined submissions, Conversations451 shared messaging, application reading/decisioning to replace Banner, and Insight451 analytics for real‑time funnel visibility. The result: a cohesive applicant journey, simpler operations and better team collaboration, clearer marketing attribution, and a faster pivot to virtual enrollment — measurable gains include fewer application workflows to manage and improved tracking of recruitment performance.

Southeast Missouri State University

Lenell Hahn

Director of Admissions