Case Study: Rivet School grows enrollment and streamlines admissions, marketing, and onboarding with Element451

Rivet School’s Unconventional Programs Use Element451 in New Ways

Rivet School is a California-based non‑profit start‑up that rebuilt the four‑year degree pathway for adult learners, offering online bachelor’s degrees in 2–3 years for under $10,000 with concierge coaching and support. Facing limited time and budget while serving working parents, first‑generation students, and highly diverse cohorts, Rivet needed a single system to handle enrollment, marketing, applications, decisions, and ongoing student engagement — so they turned to the Element451 CRM for marketing automation and application management.

Element451 became the backbone for Rivet’s programs, powering top‑of‑funnel marketing, drip campaigns and landing pages, application management, decision packages, and even lightweight LMS onboarding. Element451’s workflows and triggered communications keep coaches connected to students (including automated check‑ins when students pause), centralize communications, and reduce manual work. The result: Rivet scaled operations, consolidated processes on Element451, and grew enrollment overall even during the pandemic while improving student onboarding and engagement.

Rivet School

Eli Bildner

Co-Executive Director