Case Study: Guilford Technical Community College boosts student engagement and retention with Element451

Revolutionizing Student Engagement and Retention at Guilford Technical Community College

Guilford Technical Community College (GTCC), a large community college in North Carolina, needed a better way to support a diverse student population with high-touch needs. The college struggled with fragmented communication, manual processes, and retention challenges among students balancing work, family, and financial or housing insecurity, and partnered with Element451 for help.

Element451 implemented a unified AI-driven CRM and agent platform to centralize communications, personalize emails and texts, and provide AI-powered chat support through Bolt Assistants. The solution helped GTCC achieve email open rates of 33–35%, improve payment collection and reduce deregistration for non-payment, strengthen retention, and support event engagement and student services outreach.

Guilford Technical Community College

Orna Shearin

CRM Specialist