Case Study: Muhlenberg College Boosts Graduate Conversions with Element451

Reducing Costs and Increasing Conversions Muhlenberg Graduate School Adopts Element451

Muhlenberg College’s School of Graduate Studies in Allentown, Pennsylvania needed a better way to market its graduate and adult degree programs after moving digital marketing in-house and switching CRM systems at the same time. Working with Element451, the school looked for a more flexible, cost-effective enrollment marketing solution that could help its small team create more personalized outreach and improve campaign measurement.

Element451 provided an all-in-one CRM with tools like drag-and-drop landing pages, BoltBot AI chatbot, and streamlined application and decisioning workflows. The results were strong: conversions through RFI forms increased 249% year over year, impressions rose 153%, clicks increased 45%, and cost per thousand impressions dropped 26%. Muhlenberg also said it generated more paid-ad inquiries in 30 days using Element451 landing pages than in the previous six months.

Muhlenberg College

Shane Baglini

Senior Director, Marketing and Recruitment