Case Study: Yeshiva University launches a unified enrollment CRM and personalized marketing with Element451

New Graduate School Seeks a CRM for Everything

Yeshiva University’s Katz School of Graduate and Professional Studies launched in 2016 and needed a single CRM to handle everything from online application management to email and SMS marketing, lead capture, and event promotion. After evaluation, the school chose Element451 to provide those capabilities, using modules such as Campaigns451, Prospect451, Event451 and the platform’s application tools.

Element451 delivered an integrated solution—embedable prospect forms feeding Prospect451, dynamic personalized emails and SMS via Campaigns451, automated workflows, Event451-driven webinar registration, and custom daily reports—giving the Katz School full-funnel visibility. As a result, Yeshiva University now automates nurturing and outreach, tracks applicants by program through start/complete/submit stages (with period-over-period comparisons), measures source-to-application efficiency, and has clearer data to prioritize work and improve conversion efforts.

Yeshiva University

Christine Sneva

Executive Director of Graduate Enrollment Management