Case Study: Mayland Community College boosts enrollment with Element451

Mayland Community College Implements Element451

Mayland Community College, a multi-campus community college in rural North Carolina, faced a 7-year enrollment decline while its small admissions team struggled with manual tasks and limited staffing. To improve student outreach and create a more personalized, digital-first experience, the college turned to Element451 and its AI-powered CRM platform.

With Element451, Mayland Community College automated scheduling, outreach, application management, and segmented communications using texting, automated emails, and pre-built campaign Packs. The results were significant: enrollment decline ended, engagement improved through text-based communication, and the team saved time and resources while better serving prospective students.

Mayland Community College

Jennifer Grindstaff

Coordinator of Recruitment and Health Science Admissions