Case Study: Marion Technical College improves student connections with Element451

Marion Technical College Steps Into the Digital Age with Element451

Marion Technical College (MTC), a community college in Marion, Ohio, needed a better way to connect with prospective students in today’s digital-first world. With many students balancing work and family responsibilities, the admissions team wanted a faster, more mobile, and more engaging application and communication process, and turned to Element451’s student engagement CRM.

Element451 implemented a fully mobile admissions application, pre-built email campaigns, SMS texting, and unique microsites to support MTC’s recruitment efforts. The result was a streamlined admissions experience that lets prospects apply in just minutes on their phones, while helping staff automate follow-up and decision-making; MTC also noted the platform required no prior CRM experience, coding, or certifications to get started.

Marion Technical College

Tony Box

Director of Admissions & Recruitment