Case Study: Johnston Community College achieves double-digit enrollment growth with Element451

How Johnston Community College Achieved Double-Digit Enrollment Growth

Johnston Community College (JCC), a community college in Smithfield, North Carolina, was struggling with disconnected student communication and labor-intensive manual processes due to the lack of a centralized CRM. To improve recruitment, retention, and engagement, JCC turned to Element451, an AI-driven CRM and agent platform for higher education.

Element451 implemented a unified communications platform with automated follow-ups, engagement tracking, event management, and an AI chatbot named “Ask Jagger” to answer inquiries and guide prospective students. The results were strong: JCC reported 10% enrollment growth in fall 2023 and 12% growth in spring 2024, along with about 7,600 minutes saved in phone calls and improved operational efficiency and student engagement.

Johnston Community College

Carrie Pitts-Densmore

Director of Admissions and Student Service