Case Study: LSU Shreveport modernizes admissions and student engagement with Element451

From Homegrown Systems to All-In-One Enrollment + Engagement Platform

LSU Shreveport turned to Element451 after relying for years on homegrown admissions and enrollment systems that were difficult to maintain, hard to transfer knowledge for, and no longer aligned with the school’s need to better serve students efficiently. With a small admissions team and limited bandwidth, LSUS needed a modern, easy-to-use platform to unify marketing, recruiting, admissions, and retention processes.

Element451 implemented its student engagement CRM as an all-in-one enrollment and engagement platform, with marketing automation, application management, and personalized communication tools. The transition of historical data went smoothly, the system integrated with LSUS’s SIS, and staff were able to get up and running quickly without additional support; as a result, LSUS modernized its admissions operations and became better prepared for digital enrollment and staffing changes.

LSU Shreveport

Matthew Culpepper

Associate Director of Admissions