Case Study: Pitt Community College boosts enrollment and student engagement with Element451

Enhancing Student Recruitment and Retention at Pitt Community College

Pitt Community College, a community college in Winterville, North Carolina, struggled with a cumbersome CRM and labor-intensive manual processes that made it difficult to manage student data, communications, recruitment, and retention. To address these challenges, the college turned to Element451, an AI-driven CRM and agent platform for higher education.

Element451 helped PCC centralize data, automate personalized communications through its AI chat tool BruiserBot, and streamline event management with QR codes and reminders. The result was improved student engagement, greater operational efficiency, and a notable increase in enrollment, with staff reporting that the platform’s automation and support were a game-changer.

Pitt Community College

John Carrere

Director for the Office of Recruitment and First Year Experience