Case Study: Criswell College achieves two-day admissions turnaround and accelerated enrollment growth with Element451

Criswell College - Customer Case Study

Criswell College, a small commuter Christian liberal‑arts school in Dallas undergoing a transition to a residential campus after a major donation, set a goal to double its student body by fall 2021 but lacked a modern admissions system—relying on Excel sheets and one‑off outreach. To scale recruitment and preserve personal relationships with prospects, Criswell adopted the Element451 CRM platform in January 2020.

Element451 centralized prospect data, automated texts and emails, and simplified the application workflow so staff could focus on personal outreach; as a result the admissions cycle shrank from 5–7 days to about two days, inquiry engagement and application completion improved, and Criswell reported being on track to meet its enrollment targets. Element451’s tools increased responsiveness and conversion while freeing counselors to build relationships that support student recruitment.

Criswell College

Cory Terrell

Admissions Counselor