Case Study: Cornell Tech achieves confident, efficient recruiting with Element451

Cornell Tech required a genuine admissions CRM with marketing automation. So the new graduate school of Cornell University turned to Element451

Cornell Tech, the new graduate school of Cornell University, needed a genuine admissions CRM with marketing automation after discovering their existing point solutions couldn’t be combined to nurture leads end-to-end. They turned to Element451 to provide an integrated admissions CRM and marketing automation platform that could integrate with Salesforce and support personalized, automated communications and event management.

Element451 implemented automated workflows, personas and dynamic content to personalize student-search and admitted-student email series, migrated event management into Element451, and integrated Salesforce data while delivering dashboards for funnel and campaign analytics. The result was scalable outreach (as one leader put it, the same staff can manage 10,000 leads as 10), improved visibility and confidence for enrollment leadership, and measurable engagement shown in performance dashboards (recent month averages 39.82% and 8.95%), making Cornell Tech’s recruiting team more efficient and effective.

Cornell Tech

Ray Lutzky

Senior Director of Enrollment and Admissions