Case Study: Cornell Tech boosts enrollment campaign performance 4× (11% CTR, +40% open rate) with Element451

Cornell Tech Increases Enrollment Campaign Performance 4x with Behavioral Marketing

Cornell Tech, a Roosevelt Island campus of Cornell University, faced a major recruiting challenge in fall 2020 when COVID-19 restrictions made campus visits and in-person outreach impossible. To replace traditional recruiting touchpoints, Cornell Tech turned to Element451 and its behavioral marketing functionality to engage prospects through more targeted digital communications.

Using Element451’s landing page builder, tracking pixels, audience segments and automated workflows, Cornell Tech sent emails and texts triggered by the specific pages prospects visited (for example, visitors to the financial aid page entered a timed email series). The result was a 40% lift in open rates and click-through rates rising to 11% (a fourfold increase), while the automated, behavior-driven approach delivered more personalized messaging and reduced repetitive work for a lean admissions team.

Cornell Tech

Joseph Korevec

Director of Enrollment and Admissions