Case Study: Florida State College at Jacksonville achieves personalized, scalable virtual recruitment with Element451

Automation helped FSCJ personalize recruitment during the pandemic and beyond

Florida State College at Jacksonville (FSCJ) faced an abrupt March 2020 shift to an all-virtual campus serving 45,000 students and 2,600 faculty across seven campuses, while also confronting enrollment uncertainty and increased student needs for financial, housing, and mental‑health support. To respond, FSCJ partnered with Element451, deploying Element451’s automation features, communications module and status/decision board to modernize recruitment and outreach.

Element451’s solution automated triggered campaigns, unified email/text/phone conversations, and provided a shared status board so staff could track applicants’ journeys and prioritize 1:1 calls and virtual appointments. The result was greater capacity and more personalized, timely outreach at scale—students no longer had to retell their story, the team could manage last‑minute applicants across a 45,000‑student population, and FSCJ reported improved coordination and sustained virtual engagement thanks to Element451.

Florida State College at Jacksonville (FSCJ)

Jacquelyn Thompson

AVP Enrollment Management