Case Study: Abraham Baldwin Agricultural College Reverses Enrollment Decline with Element451

Abraham Baldwin Agricultural College Reverses Enrollment Decline with Element451

Abraham Baldwin Agricultural College (ABAC), a rural, agriculture-focused college in South Georgia, needed a better way to engage prospective students and parents while dealing with complex CRM tools that were difficult for staff to use. The college also faced declining enrollment, especially among new freshmen, and wanted a simpler, more effective way to personalize outreach. Element451 provided the AI-driven CRM and agent platform used to support these efforts.

With Element451, ABAC’s marketing and enrollment teams were able to quickly build email campaigns, create landing pages, and use AI-powered communication tools to deliver more personalized messaging, including for parents. The result was a reversal of the enrollment decline in fall 2023, with new freshman enrollment up nearly 3.5%. Element451 also helped ABAC expand awareness beyond agriculture by promoting programs such as nursing and criminal justice, with plans to extend its use into retention and alumni engagement.

Abraham Baldwin Agricultural College

Ryan Hogan

VP of Enrollment Management, Marketing, and Communication