Case Study: CCBC Achieves 11,000+ Inquiries and 300% Event Attendance Growth with Element451

CCBC Redefines Student Engagement with Element451

CCBC, the Community College of Baltimore County, was struggling with fragmented systems, manual workflows, and limited visibility into the full student journey. With student touchpoints split across platforms like Banner and Brightspace, the college needed better segmentation, targeted messaging, and smarter automation to improve outreach, onboarding, and retention.

CCBC implemented Element451 as its system of engagement, using it for inquiry forms, revamped applications, event management, and AI-powered Bolt Agents. Element451 helped centralize and segment inquiries, streamline application workflows, track events more effectively, and automate 24/7 student support, leading to 11,000+ inquiries in one year, a 300% increase in event attendance, and 900+ staff hours saved.

CCBC

Craig Klimczak

Chief Information Officer