Case Study: Southeastern University boosts enrollment efficiency with Element451 AI agents

How Southeastern University Turned to AI Agents to Accelerate Enrollment

Southeastern University, a large Lakeland, Florida institution managing more than 10,000 applications each fall, was struggling to keep up with enrollment demand and student expectations. Its admissions team relied on Salesforce, HubSpot, and Mongoose, but tool sprawl, costly customizations, and counselors handling pools of 1,000+ students made it difficult to meet a 24-hour contact goal. Element451, with its AI-driven CRM and Bolt Agents, offered a more unified approach.

Element451 implemented Bolt Agents to automate outreach, starting with a pilot for online adult and online program leads using 6–7 touch points to move prospects toward applying. The first agent contacted 100% of leads and converted 2% into applicants within the first month, while the broader rollout saved 13,758 minutes of staff time early on and 52,621 human minutes overall, equal to 957 workdays and about $200K per year in redundant-tool savings.

Southeastern University

Sarah Clark

Chief Enrollment Officer