Case Study: Togo RV achieves 100,000+ leads with Element Three

Togo RV captures 100k+ leads with Element Three

The customer, Togo RV, faced the challenge of launching a new, unknown brand into a competitive market with no existing marketing infrastructure, website, or content. Their primary goal was to quickly capture over 100,000 leads to build a user base for their app and convert into premium subscribers. The vendor, Element Three, was tasked with achieving this aggressive objective.

Element Three implemented a comprehensive solution by first building the necessary digital and marketing infrastructures. They rapidly created a strategic roadmap, developed an ecommerce-enabled website with a content library, and produced over 40 pieces of original content. The vendor executed multi-channel lead generation campaigns using paid media, print, and email. As a result, Element Three exceeded the goal, capturing over 100,000 leads and positioning Togo RV as an industry leader. They achieved this with an extremely efficient average cost per lead of under $2.50 for their generation ads.

Togo RV