Case Study: Thor Industries Reaches Millennials with Documentary-Style RV Videos from Element Three

Thor Industries reaches millennials with 30+ research sources and documentary-style videos from Element Three

Element Three was engaged by Thor Industries, the parent company of numerous RV companies, to help realize a significant business opportunity: reaching the millennial demographic, which was underrepresented in the RV market. The challenge was to authentically engage this new audience, who craves adventure and authenticity, and introduce them to the RV lifestyle.

The solution implemented by Element Three was a campaign centered around a series of documentary-style lifestyle videos. These videos followed millennial travelers on impulsive RV adventures, capturing authentic stories to showcase how RVing enables exploration and connection. By creating these compelling videos in both long-form and bite-sized versions, Element Three successfully positioned Thor as an outdoor lifestyle brand for a new generation.

Thor Industries