Case Study: Thor Industries grows market share with Element Three's "Go Your Own Way" campaign

Thor Industries grows market share 0.74% with Element Three

Thor Industries, a major recreational vehicle manufacturer and Fortune 500 company, faced the challenge of increasing its market share while its corporate brand remained relatively unknown among consumers. To build awareness and drive growth for its subsidiaries, Thor partnered with the vendor Element Three to develop and execute a high-level, evergreen marketing campaign.

Element Three created the "Go Your Own Way" campaign, which used emotional and authentic content like perspective videos and adventure guides to inspire audiences. The vendor executed a comprehensive digital strategy across multiple channels, including Facebook, YouTube, and paid search, creating 335 unique assets. This solution drove significant results: Thor's market share increased by 0.74%, new website users grew by 76%, and the campaign efficiently generated over 132 million impressions at an average cost-per-click of $0.69.

Thor Industries