Case Study: The Indiana Citizen boosts voter turnout with Element Three's One More Voice campaign

The Indiana Citizen drives 13 million impressions with Element Three

The Indiana Citizen, a nonpartisan nonprofit platform, partnered with marketing vendor Element Three to address Indiana's chronically low voter turnout. Their challenge was to overcome voter apathy and the feeling among Hoosiers that a single vote does not make a difference, particularly for the 2020 election.

Element Three developed and executed the "One More Voice" voter empowerment campaign. This involved creating a standalone nonpartisan brand, a strategic messaging framework focused on local issues, and a comprehensive digital outreach strategy. The solution included a functional website that simplified finding ballot information. The campaign generated 13 million impressions and was a contributing factor to over 260,000 more voters turning out in 2020 compared to 2016.

The Indiana Citizen