Case Study: Tatum Parker Project transforms its nonprofit brand and website with Element Three

Tatum Parker Project launches a new brand in 1 year with Element Three

The customer, Tatum Parker Project (formerly Tatum's Bags of Fun), is a cancer nonprofit that needed to strengthen its brand foundation to support its goals of expanding into pediatric cancer research and awareness beyond Indiana. Their challenge included an outdated name, a logo that no longer reflected a maturing organization, and a website that was difficult to use. They partnered with the vendor Element Three for a comprehensive pro bono rebranding and web design service.

Element Three implemented a complete rebrand, which included a new name, logo, brand guidelines, messaging, and an easy-to-use website. The solution also featured an overview video and launch collateral. The new identity, unveiled at the organization's main fundraiser, successfully positioned the Tatum Parker Project for future growth. The executive director stated that these changes enabled the small nonprofit to continue to grow and prosper.

Tatum Parker Project