Case Study: Royal United Mortgage builds a more trusted, modern brand with Element Three

Royal United Mortgage launches a new brand in spring 2020 with Element Three

Element Three partnered with Royal United Mortgage, a lender dedicated to serving an underserved market with a uniquely human approach. The customer's challenge was that its external brand did not reflect its core values or differentiate it from well-known competitors, failing to build trust with its target audience.

The solution implemented by Element Three was a comprehensive brand overhaul, including discovery, logo development, and website and email design. The goal was to reframe Royal United as a confident, modern challenger brand that communicated its empathy and transparency. While measurable performance data was still pending at the time of writing, the client's team was ecstatic with the new look, and loan advisors immediately began using the website as a trusted resource to share with customers.

Royal United Mortgage