Case Study: Purdue Athletics grows Indianapolis fan engagement and ticket sales with Element Three

Purdue Athletics boosts Indianapolis fan activation and ticket sales with Element Three

Purdue Athletics wanted to increase its fan base and ticket sales in the nearby Indianapolis market but was struggling to gain traction. They engaged the vendor Element Three to develop a fresh creative concept and design standards that would resonate with this new audience and drive greater consideration.

Element Three developed the "Only the Strong" campaign concept, which included a new theme line and design standards for Purdue's in-house team to execute. They also provided a digital marketing strategy to deploy the campaign across multiple channels. The new creative was successfully launched in a multi-channel campaign, which was designed to improve fan activation, streamline ticket purchases, and increase the return on investment for media spend.

Purdue Athletics