Case Study: Newmar builds dealer excitement and drives 2023 orders with Element Three

Newmar wins 100% dealer attendance with Element Three

Element Three partnered with Newmar, a luxury RV manufacturer, to address the challenge of generating sustained excitement and brand preference among its dealer network year after year during its annual dealer meeting. The goal was to inspire dealers and give them an edge in their market as they were introduced to the new model year's products.

The solution involved creating a unique, immersive experiential design for the event, themed around America's national parks to connect with the adventurous spirit of modern RV buyers. Element Three handled concepting, visual branding, and messaging, transforming the showroom with custom sculptures and signage to transport dealers. The results were highly successful, achieving 100% dealer attendance and the majority of 2023 orders being placed at the event, leaving dealers reinvigorated and proud of their partnership with Newmar.

Newmar