Case Study: Newmar boosts brand awareness and leads with Element Three’s RVX trade show experience

Newmar generates 1,434 leads at RVX with Element Three

Element Three partnered with Newmar Corporation to support its participation in RVX, the RV industry's premier trade show. The challenge was to shift from a traditional sales-focused exhibit to creating a unique experience that would build significant brand awareness and successfully launch Newmar's new Super Class C product line in a highly competitive environment.

The solution implemented by Element Three was a comprehensive campaign themed "License to Discover," which included a trade show exhibit, digital and print advertising, and a major livestream event. The results were exceptional, generating 1,434 leads and 450 sales-qualified leads. The campaign also won first place for best large display and drove 10 pre-orders for the new product, solidifying a major success for Element Three and Newmar.

Newmar Corporation