Case Study: Newmar drives demand and sales with Element Three's owner story campaign

Newmar drives 30.7 million impressions with Element Three

The recreational vehicle manufacturer Newmar partnered with the marketing agency Element Three to shift its marketing strategy from focusing on product features to showcasing the unique lifestyle experiences of its customers. Their challenge was to leverage the stories of real owners to inspire both current and prospective customers, moving beyond traditional product-centric advertising.

Element Three developed a comprehensive lifestyle marketing campaign titled "Newmar Presents," which centered on creating long-form video content, blog posts, and targeted advertising featuring real Newmar owners. This solution included concepting, photography, and design to tell authentic stories. The campaign generated over 30.7 million impressions, assisted 167 sales, and resulted in 1,200 hours of watched video content, successfully driving significant demand and engagement for Newmar.

Newmar