Case Study: Newmar boosts retail sales with Element Three's custom lead portal

Newmar boosts retail sales by $4.5M with Element Three

Newmar, a leader in Class A motor coach manufacturing, faced the challenge of distributing sales-ready leads across its disparate network of RV dealerships. They needed a system to not only identify quality leads for dealers but also ensure product availability based on customer preferences. To solve this, they partnered with vendor Element Three.

Element Three built a custom lead portal integrated with HubSpot to nurture, score, and route leads. The system delivered qualified leads to the correct dealers based on zip code and product interest, and it used automated email campaigns to keep potential customers engaged. This solution drove an estimated $4.5 million increase in retail sales in its first year, increased the website’s SQL-to-deals-closed rate by 71.9%, and boosted email-driven web traffic by 109%.

Newmar