Case Study: Newmar achieves high dealer engagement with Element Three’s virtual dealer meeting

Newmar boosts dealer engagement to 94% with Element Three

The customer, Newmar, an RV manufacturer, faced the challenge of canceling its critical annual in-person dealer meeting due to COVID-19 social distancing requirements. Partnering with vendor Element Three, the task was to pivot this pivotal event to a virtual format in just 19 days to maintain dealer relationships and showcase new products.

Element Three created a virtual event using the Brandlive platform, producing over five hours of content including executive updates and product tours. The solution, themed "A Lap Ahead," was highly successful, achieving an 84% dealer participation rate and 94% content engagement. This virtual meeting ultimately led to dealers placing orders for the 2021 model year despite the pandemic.

Newmar